New Management for Connection Newspaper

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Peterborough Dotorg and the Connection are One

New ownership for the Connection Newspaper joins it with Peterborough.org

On January 24, 2014 a transaction was implemented that sees the Connection Newspaper, a 20 year old local community publication change hands, from Saville Publishing to a group headed by Peterborough lawyer Murray H. Miskin.  Murray Miskin is originally from Toronto but came to Peterborough in 1973 to attend Trent University and in more recent years he has served on the University’s Board of Governors and worked with the Alumni Association.  Mr. Miskin promises “big changes, better content and a visually more attractive publication with broader distribution across Peterborough County and into the Kawartha Lakes areas.”  Changes will appear clearly in the February issue which will be printed on bright white paper and improved layout.  “Readers will certainly recognize the paper and we will try to do all the things the Connection has done before and more.” said the new Editor and Publisher. While the newspaper is only printed and distributed once a month it has an active up to date online presence with its blog/website: connectionnewspaper.com plus Facebook, Twitter and other Social Media accounts.

The Connection newspaper will commemorate its 20th anniversary in April with a nostalgic look at how the area has grown and changed since the paper began in 1994.  This will include a focus on cottage development and real estate prices on the lakes.  Environmental issues will also be reviewed in light of the great amount of development and the strain this has placed on ecosystems.  Many new cottagers have arrived since 1994 and many who were cottagers have become permanent residents. As Mr. Miskin puts it  “There is greater interaction between cottagers and permanent residents and the line has blurred.  To a large degree the Connection will work to connect the two and their common interests. I was a cottager since 1987 and now I live full time and with less stress on Stoney Lake.  More and more people are making a similar shift or hope to do so.  We are changing the newspaper name to the “Cottage Country Connection” for good reason”.

The new Connection newspaper will strengthen and increase its distribution territory on an incremental basis.  Most distribution has been by direct mail which will continue and soon expand.  The publication’s Manager of Sales Donna Matthews promises “a brighter face for the Connection Newspaper, greater integration with social media platforms and lots of contests for readers.  Advertisers need new and exciting affordable ways to promote their business and we plan to deliver exactly that” Ms. Matthews said.  As a free publication the Connection relies entirely on local businesses who advertise to pay for its publication and distribution costs.  Donna Matthews can be contacted about advertising by email to cottagecountryconnection@gmail.com or by phone to 705-874-1106 or cellphone 705-313-5455

The Cottage Country Connection can be reached by mail and welcomes contributions including local news, event information, poetry and short stories.  Submissions can be mailed to Box 200, Time Square, 380 Armour Rd., Peterborough Ontario, K9H 7L7 or by email to Murray Miskin: connectionedit@gmail.com

Advertisers and others may submit content for the newspaper to: connectionartwork@gmail.com where the newspaper’s new graphics, design and layout team will work to make it visually appealing for readers.

Editor and Publisher Murray Miskin may be contacted for media interviews, questions or comments by email, or by phone to Miskin Law Office at 705-755-7363.

(Please note that this website peterborough.org is owned by the new owners of The Connection Newspaper and that the above information in this post is a press release issued on January 25, 2014 on behalf of Cottage Country Connection, a Division of 2403262 Ontario Inc.)